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The Alchemy of Words

For business owners who want to create messaging that holds
authority, is powered by clarity and heart, and inspires engagement.

Ignite the words you use about yourself and your work and you illuminate the space your business occupies in the world.

As a writer, I have come to appreciate how words operate at a vibrational level, not just when spoken, but also when read.

There are words which evoke a sense of wonder, peace or upliftment, others which incite excitement and action. Yet others can induce states of anger, pity, grief, optimism, compassion or fear.

Words signal far more than their surface meaning. They carry the hidden freight of older, previous definitions, of unconscious associations and emotional content.

It is my work to be alive to the subtle energy of language, so that it’s used in full service to its intended purpose.

Express what matters most and make it matter

How do you want your business to make people feel?

Through your products or services, what message of inspired change does your business communicate?

Does the language you use about your business reflect who you uniquely are? Are you a visionary, an inspirer, a pattern disruptor, a revealer of what goes unnoticed? Do you have a product or service that opens or changes people's minds and hearts, creates beauty, makes life more delightful, easier, more exciting?

The words you use matter more than you may know.

DISCOVER MORE ABOUT THE ALCHEMY OF WORDS

People I work with say:

  • SAMANTHA SKYRING
    OWNER: ORYX DESERT SALT

    As a small business producing natural salt products, I knew I needed digital marketing services, however, I was really resisting paying for these services – I didn’t know what my ROI would be.

    Nina has been amazing to work with. She uses exactly the right tone and I love the voice she gives to Oryx as well as her vision and perspective on my brand. Moreover, I can completely trust her and how she portrays Oryx to the public. It’s a huge relief that I can depend on her to weave her word magic – in fact I look forward to reading each new story about my brand! I would definitely recommend working with Nina – I know she feels passionately aligned with each brand she works with.

  • DAWN GARISCH
    AUTHOR, POET, SINGER, DANCER, DOCTOR
    CEO: LIFE RIGHTING COLLECTIVE

    Nina - I have been glad to know her for seven years, working, playing and writing together as part of the Life Righting Collective.

    She's kind and thoughtful, she listens well and has a great sense of humour. She's warm and hard-working.

    I am a huge fan of her writing, where she pulls together insights and scenarios in heartfelt ways that are compelling and original. May she prosper, and in the process assist others to do so too.

  • IAN WHEELER B. Pharm
    OWNER: PEGASUS HOMEOPATHICS

    As a full-time manufacturer of homeopathic products, I don’t have time to manage the online marketing side of the business. Nina’s great at listening to what I need and then patiently guiding the process so I achieve what I want.

    What I love about working with Nina is that not only does she bring her great professional experience to the table, she also brings tremendous energy and enthusiasm; taking responsibility for the Pegasus digital marketing portfolio as if it’s her own. Although we initially employed Nina to manage a specific project, because she’s so self-driven and I can trust her to get things done, she’s now an ongoing consultant to Pegasus Homeopathics.

  • JACQUI BURNETT
    AUTHOR, SPEAKER & SPIRITUAL REVOLUTIONARY

    Nina has worked in the capacity of Developmental Editor on all my blog and web content as well as my book. Nina has an amazing ability to ask me the hard questions to assist me in elevating the quality of my writing and my message.

    What I love about working with Nina is her ability to play with the challenges as opposed to getting caught up in the noise. Nina is not only professional and committed, but fun to work with, and trust me you want to hear her laugh. No matter your business challenge I would highly recommend Nina.

  • DANI KATZ
    QUANTUM LANGUAGING™CONSULTANT

    Wow, Nina. This might be the most clarifying feedback I've yet received. THANK YOU!!! Please don't be surprised if you see me using large chunks of this.

    Thank you so much for the reframe on what I'm offering folks. This is a massive A-HA for me, and (finally) an inquiry that inspires me. Are you a marketing maestra? How are you so great at this? Where have you been my whole career???

    I want you to know that I've read your message three times now, really taking in your words, and your take on me. Smiling big, and feeling so super grateful.

  • DR SARAH VENTER
    OWNER: BAOCARE*

    I know my online presence should form an integral part of my marketing strategy. This is why I decided to outsource the management of my blog, website copy and product descriptions to Switched On, but I got so much more because Nina goes well beyond what most social media agencies would do.

    Nina has been attentive to every part of my marketing needs, she takes a genuine in-depth interest in my business and understands exactly who my audience is. She also takes the initiative, making recommendations that are perfectly aligned with my business objectives. Working with Nina has been hugely valuable to my business, well beyond expectation. I have not looked back once.

    *Sarah has recently sold this business, however I worked with her for almost 10 years and she occuplies a special place in my career, which is why I've included her here

Featured blogs

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23/12/2023
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28/10/2023
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