Writing services

I help businesses position themselves skillfully in the market through the words they use to express who they are and what they offer. Copywriting is about so much more than producing a deft turn of phrase. It includes a perceptive understanding of how a client's business operates, being able to articulate the core values they bring through their products and services, as well as an astute understanding of who their ideal customers might be and the kind of language that resonates with them. Often it involves developing a special lexicon of words and phrases that act as brand 'identifiers'; codes that consistently communicate the values, intentions and purpose of the business in a way that stands out and shines

Thinking environment coaching

Helping people to think independently and for themselves is a step towards achieving freedom - freedom of thought, freedom from false constraints and limitations, freedom to fully live out your intentions and purpose.

Switched on wRITING

Words can shift emotion and therefore perception in a heartbeat. They are your most powerful ally in helping your work to flourish.

Get support to use evocative language that communicates the unique essence of who you are. Express what your business offers through compelling copy that invites in your ideal clients.

#IgniteYourWords
GO DEEPER

Switched on thinking

What if by changing one thing you could change everything?

Through experiencing the Thinking Environment coaching practice, you can acquire confidence in your own thinking as you move in new directions, shift focus or face a transition in your personal or business journey.

#TrustYourThinking
GO DEEPER
#trust
your
thinking

Switched on thinking

What if by changing one thing you could change everything?

Through experiencing the Thinking Environment practice, rapidly acquire confidence in your own thinking as you move in new directions, shift focus or face a transition in your personal or business journey.

#TrustYourThinking
GO DEEPER
#IGNITE
YOUR
WORDS

Switched on wRITING

Words can shift emotion and therefore perception in a heartbeat. They are your most powerful ally in helping your work to flourish.

Get support to use evocative language that communicates the unique essence of who you are. Express what your business offers through compelling copy that invites in your ideal clients.

#IgniteYourWords
GO DEEPER

PEOPLE I WORK WITH SAY:

  • SAMANTHA SKYRING
    OWNER: ORYX DESERT SALT

    As a small business producing natural salt products, I knew I needed digital marketing services, however, I was really resisting paying for these services – I didn’t know what my ROI would be.

    Nina has been amazing to work with. She uses exactly the right tone and I love the voice she gives to Oryx as well as her vision and perspective on my brand. Moreover, I can completely trust her and how she portrays Oryx to the public. It’s a huge relief that I can depend on her to weave her word magic – in fact I look forward to reading each new story about my brand! I would definitely recommend working with Nina – I know she feels passionately aligned with each brand she works with.

  • DAWN GARISCH
    AUTHOR, POET, SINGER, DANCER, DOCTOR
    CEO: LIFE RIGHTING COLLECTIVE

    Nina - I have been glad to know her for seven years, working, playing and writing together as part of the Life Righting Collective.

    She's kind and thoughtful, she listens well and has a great sense of humour. She's warm and hard-working.

    I am a huge fan of her writing, where she pulls together insights and scenarios in heartfelt ways that are compelling and original. May she prosper, and in the process assist others to do so too.

  • IAN WHEELER B. Pharm
    OWNER: PEGASUS HOMEOPATHICS

    As a full-time manufacturer of homeopathic products, I don’t have time to manage the online marketing side of the business. Nina’s great at listening to what I need and then patiently guiding the process so I achieve what I want.

    What I love about working with Nina is that not only does she bring her great professional experience to the table, she also brings tremendous energy and enthusiasm; taking responsibility for the Pegasus digital marketing portfolio as if it’s her own. Although we initially employed Nina to manage a specific project, because she’s so self-driven and I can trust her to get things done, she’s now an ongoing consultant to Pegasus Homeopathics.

  • THINKING ENVIRONMENT CLIENT - C.A.

    The magic happened when we uncovered a false assumption that I’d been living as true, one that l believed wholeheartedly, but was not serving me. Nina guided me to create a more true and liberating assumption that felt authentic to me but allowed me to act and behave differently from that moment forward. It was enlightening!

    If you're at a crossroads where a major decision has to be made, or you realise you could be living a more fulfilling life if you could identify some of your habits that aren’t serving you, I can highly recommend Time To Think sessions with Nina. And particularly if you’re really needing time out of your busy life to stop and think, then this is a very creative and intelligent way to provide self-care for yourself.

  • JACQUI BURNETT
    AUTHOR, SPEAKER & SPIRITUAL REVOLUTIONARY

    Nina has worked in the capacity of Developmental Editor on all my blog and web content as well as my book. Nina has an amazing ability to ask me the hard questions to assist me in elevating the quality of my writing and my message.

    What I love about working with Nina is her ability to play with the challenges as opposed to getting caught up in the noise. Nina is not only professional and committed, but fun to work with, and trust me you want to hear her laugh. No matter your business challenge I would highly recommend Nina.

  • DANI KATZ
    QUANTUM LANGUAGING™CONSULTANT

    Wow, Nina. This might be the most clarifying feedback I've yet received. THANK YOU!!! Please don't be surprised if you see me using large chunks of this.

    Thank you so much for the reframe on what I'm offering folks. This is a massive A-HA for me, and (finally) an inquiry that inspires me. Are you a marketing maestra? How are you so great at this? Where have you been my whole career???

    I want you to know that I've read your message three times now, really taking in your words, and your take on me. Smiling big, and feeling so super grateful.

  • DR SARAH VENTER
    OWNER: BAOCARE*

    I know my online presence should form an integral part of my marketing strategy. This is why I decided to outsource the management of my blog, website copy and product descriptions to Switched On, but I got so much more because Nina goes well beyond what most social media agencies would do.

    Nina has been attentive to every part of my marketing needs, she takes a genuine in-depth interest in my business and understands exactly who my audience is. She also takes the initiative, making recommendations that are perfectly aligned with my business objectives. Working with Nina has been hugely valuable to my business, well beyond expectation. I have not looked back once.

    *Sarah has recently sold this business, however I worked with her for almost 10 years and she occuplies a special place in my career, which is why I've included her here
  • THINKING ENVIRONMENT CLIENT: NOELLE

    Having done three sessions of Time To Think with Nina gave me clear time for honest, thoughtful thinking. After the first session I had six specific, key points I could work on to change my current position - so different to the swirling of conflicting thoughts, vague indecision and hesitation I had been battling with for a long time!

    I can finally move on and know what is right for ME, and not be blown around in a storm of confusing second-guessing and self-doubt. Nina is just a fabulous facilitator of a safe space, where you are able to think with focus and clarity and access your most decisive thinking! I can now change gear and move on, without doubting my direction.

Featured blogs

18/01/2024
I’m not afraid CHAT GPT is going to replace me as a copywriter because my skills don’t reside in just writing intelligibly structured words. The only reason people fear AI is because they don’t grasp the importance of what AI can’t do; can never deliver except as a cold machine-constructed facsimile
Read More
23/12/2023
None of us had ever done this before; once Nicky had taught us the techniques though, we settled in. Underneath the lively chatter and laughter, a quiet peace entered the room. Our hands moved with purpose, interest, aliveness. Unique creations grew as fingers twisted and wove patterns, beauty into being.
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28/10/2023
Given recent events in Israel, I figured war was already steeped in the air. The story was both absorbing and emotional. The animation was magnificent: exquisitely artistic, vivid and dramatic and completely blew apart my narrow previous perspective.
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