Switched On Writing



Your story is everything.

Ignite the words you use about yourself, your work, your life, and you illuminate the space you occupy in the world.

Does the language you use reflect who you uniquely are; are you a visionary inspirer, a pattern disruptor, a revealer of what goes unnoticed, do you have a product or service that changes people's minds and hearts, makes life more wonderful?

Own your story

As a writer, I can help you in a number of ways:

Work with you to clarify and build your story narrative, key values and business purpose
Write copy for you according to your briefs and specifications
Edit your own writing

There're so many different platforms you can use for telling your best story, shifting perception. How your story moves others depends on the clarity with which you’ve articulated your vision, your values, your purpose to yourself first.

How do you want your business to make people feel?
What are the most meaningful and powerful messages you could send to your clients, right now?
What qualities of discernment drive the words you choose to use? Learn more about the underlying principles your choice of vocabulary reveals. 

Once you’ve established these ground elements, they will infuse your messaging, making it so much more powerful. Everything you say aligns, it has coherence and consistency and your business begins to grow in presence and depth.

My writing services are for you if:

you want support to define your 'voice' in your communications with your customers or clients. What is the tone, attitude, position you want to hold, the values you want to represent in the words you use?
you're happy to do your own writing and want help with copy-development | proof-reading to hone your writing and sharpen your message.
you're so busy running your business you don't have time to attend to the all-important work of communicating with your customers: you need someone to write your web copy, newsletters, press releases, blogs, articles, social media posts, product labels, brochures and so on.
you'd like help with researching material and writing to produce professional articles that support your work

Because I have experience in art, retail, IT, natural & organic and running my own business, I'm good with logistics and process, can be helpful in thinking forward, and have an eye for design.

have a question for me?

Where's your place in the Story Biome?

Biomes are distinct biological communities that form in response to a specific environment. A rain forest is a biome and so is the human gut. How well a biome functions depends on how balanced its ecology is. The more diverse the inhabitants, the more dynamic and varied the interactions between organisms, the richer and more interesting that ecology will be. It will teem with life.

What if there were a Story-Ecology?

Humans are hardwired to respond to story-telling. It’s how we imaginatively make sense of ourselves, each other and our world.

All too often, though it's only the big stories that get our attention. For a thriving Story Biome we need a rich multiplicity of narratives in an environment where even the smallest micro-story occupies a treasured space.

There are several big stories that could be seen as the dominant story-species in our cultural environment. There’s one that’s bent on unfettered growth at all costs. Its story line centres on growth – of wealth, size, quantity of things produced, things consumed. More. It’s a predatory story eating up human energy, time and planetary resources. That story is based on a deeply embedded narrative of separation focusing on our differences, on domination, hierarchy, on force. It’s a story repeated by so many, over and over, a single story so huge it seems as if it might be the only possible story.

And yet it isn’t. There’s yours which is different.

Be impeccable with your word

Ultimately, this is what it’s all about. Telling your truth. Miguel Ruiz says “the first and most important of The Four Agreements is be impeccable with your word. The word is your power of creation…The word, as a symbol, has the magic and power of creation because it can reproduce an image, an idea, a feeling or an entire story in your imagination…

The word exists because of a force that we call life, intent, or God. The word is the force; it is the intent, and that’s why our intent manifests through the word no matter what language we speak…

Impeccability of the word is so important because the word is you, the messenger. The word is all about the message you deliver, not just to everyone and everything around you, but the message you deliver to yourself.”