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Blog

Date:
19/09/2025
Author:
Nina Geraghty
We need cognitive friction and AI is purposely designed to not give it to us.
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Date:
28/07/2025
Author:
Nina Geraghty
In a world where marketing is driven by fast hooks, hot memes and what’s trending, one element has remained a steady and stable cornerstone: the blog. While social platforms constantly shift their positioning in a landscape of algorithms and needing to grab shrinking attention spans, blogging continues to be quietly relevant and central to your marketing strategy.
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Date:
15/06/2025
Author:
Nina Geraghty
What if being ill could be seen as a meaningful dialogue between you and your body? That in fact it’s a sign of profound wellness and health that your body is able to express symptoms and in this way communicate with you? That being ill is actually a sign you are healthy?
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Date:
18/01/2024
Author:
Nina Geraghty
The only reason people fear AI is because they don’t grasp the importance of what AI can’t do; can never deliver except as a cold machine-constructed facsimile
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Date:
23/12/2023
Author:
Nina Geraghty
None of us had ever done this before; once Nicky had taught us the techniques though, we settled in. Underneath the lively chatter and laughter, a quiet peace entered the room. Our hands moved with purpose, interest, aliveness. Unique creations grew as fingers twisted and wove patterns, beauty into being.
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Date:
28/10/2023
Author:
Nina Geraghty
Last weekend, a friend invited me to go to a European festival movie: NAYOLA. It's a 2022 animated film involving 3 generations of women during the devastating Angolan civil war. I have no interest in the Angolan war (I avoid war movies) and I dislike animation - I associate it with cartoons. So I said yes.
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Woman blurring the edges of work and life
Date:
03/08/2023
Author:
Nina Geraghty
These days, I'm seeing that, what would have made my old corporate hierarchy's toes curl and which I couldn't imagine all those years ago before I left, is now a reality in my life:
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Date:
07/07/2023
Author:
Nina Geraghty
If you’re a green business,  you’re selling a service or a product that’s meaningful beyond just the product itself. You’re invested in a movement, a  community, a way of being that’s larger than your offering, one that represents your deepest values.  It’s likely  you’ve got a website, some kind of social media, possibly a mailing […]
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Date:
21/06/2023
Author:
Nina Geraghty
What if women in business could work in completely different ways that were in tune with our fundamental natures, how they truly operated and yet still be successful, effective and flourish?
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Date:
11/05/2023
Author:
Nina Geraghty
As cultural editors, we have the power to influence the experience of our customers and the people around us through the story we choose to tell.  It doesn’t have to be our old culturally inherited story repeated over and over; we can radically shift our world by telling a better one.
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Date:
17/04/2023
Author:
Nina Geraghty
We forget the powerful creative power words have. The way we use every day words has become as invisible to us as the air we breathe; it’s there but we hardly notice it. This ‘not noticing’ is a key factor when it comes to our culture — maintaining the status quo depends upon you and I not noticing.
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