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Date:
18/01/2024
Author:
Nina Geraghty
I’m not afraid CHAT GPT is going to replace me as a copywriter because my skills don’t reside in just writing intelligibly structured words. The only reason people fear AI is because they don’t grasp the importance of what AI can’t do; can never deliver except as a cold machine-constructed facsimile
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Date:
23/12/2023
Author:
Nina Geraghty
None of us had ever done this before; once Nicky had taught us the techniques though, we settled in. Underneath the lively chatter and laughter, a quiet peace entered the room. Our hands moved with purpose, interest, aliveness. Unique creations grew as fingers twisted and wove patterns, beauty into being.
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Date:
28/10/2023
Author:
Nina Geraghty
Given recent events in Israel, I figured war was already steeped in the air. The story was both absorbing and emotional. The animation was magnificent: exquisitely artistic, vivid and dramatic and completely blew apart my narrow previous perspective.
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Woman blurring the edges of work and life
Date:
03/08/2023
Author:
Nina Geraghty
These days, I'm seeing that, what would have made my old corporate hierarchy's toes curl and which I couldn't imagine all those years ago before I left, is now a reality in my life: LIFE FLUIDITY: there’s far less artificial separation between my work life and my personal life, now everything I do is simply part of […]
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Date:
07/07/2023
Author:
Nina Geraghty
If you’re a green business,  you’re selling a service or a product that’s meaningful beyond just the product itself. You’re invested in a movement, a  community, a way of being that’s larger than your offering, one that represents your deepest values.  It’s likely  you’ve got a website, some kind of social media, possibly a mailing […]
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Date:
21/06/2023
Author:
Nina Geraghty
Many years ago, I left a secure, well paid job in a large retail company in search of something I had no idea how to describe.  I had a strong but vague desire to create a new business model that had a completely different working environment.   I didn’t know what that would look like, or […]
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Date:
11/05/2023
Author:
Nina Geraghty
As cultural editors, we have the power to influence the experience of our customers and the people around us through the story we choose to tell.  It doesn’t have to be our old culturally inherited story repeated over and over; we can radically shift our world by telling a better one.
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Date:
17/04/2023
Author:
Nina Geraghty
Perhaps the most insidious war-mongering happens inside our own heads. When we describe ourselves as struggling to lose weight, or battling to find time, when we attack ourselves for not being good enough, or achieving enough, when we get defensive about our failures, we wage war on the self and treat our own selves like the enemy.
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